The Joker
Source: Wallpaperden.

There is just something about the brands we connect with, isn’t it?

It’s hard to put a finger on exactly what it is, but we can’t deny that the bond that we have with them is well and truly present.

It’s almost as if we know them personally. In rarer…


Source: Wallpaper Access.

Your personal brand is how you promote yourself. It is the combination of skills, experience, and personality that you want the world to see you.

It is the telling of your story, and how it reflects your behavior, spoken and unspoken words.

The whole world just can’t get enough of…


Photo by CJ Dayrit on Unsplash

“Most marketers create ‘good enough’ content and then quit”- Seth Godin

Marketing well does NOT come easy.

I don’t think most people realize this, but great marketing is a skill that requires both talent and a lot, and I mean a lot, of hard work to achieve.

Fall short of…


Steve Blues Clues
Source: Entertainment Weekly.

This article is about something that’s a little closer to heart for many, me included.

It’s not about some fancy marketing campaign or quirky big-brand advertisement — heck, I dare say it doesn’t even have a real marketing objective or goal tied to it.

But I can say this: it’s…


#Sextember
Source: Sextember.

93.2% of all young boys have watched porn before they turn 18.

Let that sink in.

And the girls aren’t that far off. According to The Recovery Village, 62.1% of young women have exposed themselves to online sex videos at least once.

That’s 2 out of 3 of them —…


Tony Hawk Hawk Blood Skateboard campaign
Source: Slashgear.

In my years as a full-time marketer, I’ve come across some wild, crazy-sounding campaigns.

And I mean Crazy. With a capital C. Coincidentally, the C can stand for cuckoo too.

I’ve seen Ikea create a physical ad that can double up as a fully-functioning pregnancy test kit. …


Eyes on the fries.
Source: Muse By Clio.

Eating while driving? Sure, who hasn’t been guilty of doing that?

I know I have. Plenty of times at that.

Trying to fight that irresistible urge to fill your empty mouth with a delicious morsel while keeping your eyes on the road — it’s a battle I almost always lose.


Nike die hitze von neukölln
Source: Nike.

We all have a story to tell: each and every one of us.

It doesn’t matter where you come from, or how you grew up: the fact that every one of us is so incredibly unique makes our personal narrative just that bit different from one another.

And we should…


REALLY GOOD MARKETING

Dropbox For All Things Worth
Source: Dropbox.

When you think of online file storage, you can hardly get excited about it.

That’s the hard truth. Storage is simply just that — files and documents getting put into places and folders in an organized fashion (or in my case, usually just dumped sloppily). Oops.

It’s something that we…


McDonalds McRewards ad
Source: McDonald’s.

Can you imagine your life without McDonald’s?

Okay, that sounds like a really weird(and almost privileged) question to ask, but seriously, try to envision that alternate reality.

Personally, I can’t do it. …

Markairn

Marketing Creative for Men's Grooming | Freelance Writer | Professional Snacker. Follow me as I read about interesting stuff and talk about them.

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