And how your brand can take advantage of this rising trend. — Just the other day, I was mindlessly scrolling on TikTok when I came across one of those typical fashion ‘fit-check’ videos. I was just about to skip ahead to the next clip when the influencer suddenly pulled out a pair of New Balance 1906Rs, and I remember thinking to myself…

You need to know your customers well before you can sell to them. — ‘Who’s your target audience?’ If you’re a full-time marketer, I’ll bet you get asked this question a lot, especially when presenting a marketing strategy or plan to your superiors. And chances are, your answer probably includes the following aspects of your target audience: Age Occupation Hobbies/Interests For example, a target…

An introduction to the up-and-coming app and its potential impact on social media. — Don’t believe anything you see on social media. Well, at least that’s what everyone’s saying, right? And you’ve got to admit: there is some truth in it. After all, we all can think of someone who regularly posts perfectly curated content that doesn’t reflect their reality one bit. Or worse…

And does it pose a threat to the almighty Google? — I remember when Google first launched its search engine in 1998. Back then, no one even fathomed that such a thing could be brought to existence. You can actually ask a non-human source any question and get an intelligent response in a matter of seconds! …

Neat tweaks that you can do to level up your tactics quickly. — Ever wondered why you can’t stop obsessing over that one brand? You find yourself constantly Googling it, scrolling repeatedly through its social media, watching its branded content feverishly, and even hovering your mouse over its ‘Add To Cart’ button many times. It doesn’t even have to be a luxury or…

Four crucial points to confirm before taking on your next role. — Sheesh, talk about being indecisive, right? And yet, it’s scarily true: I did land — and subsequently, quit — five full-time marketing roles within the span of one year. Now, I know what you might be thinking: ‘this guy’s just a fickle-minded person’ or ‘he just doesn’t know what he…

Is getting attention the only thing that the metaverse is good for? — By now, you’ve probably heard of this word that’s all over the internet: metaverse. And it’s either from one of your favorite fashion brands (Nike, Gucci), your go-to cryptocurrency platform or if you’re an avid gamer, then you might have even dabbled into it at this point (think Roblox). According…

How to overcome our inherent isolation from the actual reality of the consumer world — I’ll be the first to say it: some of us marketers really suck. And before an angry mob turns up in front of my porch, let me clarify something: I don’t mean that we’re not technically proficient. On the contrary, I know many marketers who are amazingly skilled at what…