Some brands just do it right
As the saying goes: Every time a child is born, so is a mother.
Sure, life doesn’t always pan out the way we want it to, nor does it come with a distinct set of instructions on how to live it, but luckily for us, we do have our mothers.
They’re the closest we can get to a real-life guardian angel: they give us trustworthy guidance, protect us from all sorts of difficult situations, and most importantly, nurture us to become the responsible adults we are today (at least, I hope I’m one).
So it’s only right that we set…
When sales revenue isn’t everything.
Black Friday — The one day of the year where everyone and I mean everyone, is willing to thin their wallets and go on crazy shopping sprees.
It’s pure madness. According to Spendmenot.com, the average adult plans to spend at least $400 on Black Friday items, be it on necessities or just stuff they’ve been eyeing for a while.
In 2019, Black Friday online sales hit a record-breaking $7.4 billion within a one-week period, with almost 93.2 million buyers adding ravenously to their carts.
That’s 10 million more than the entire freaking population of Germany. …
Normalizing online dating is no easy feat — but it’s definitely not impossible
If you’re single, ready to mingle but have yet to try online dating, my golden advice to you is: go for it.
Now’s the best time to pluck up some courage, get out of your comfort zone, and swipe your way to a relationship.
Why so?
Firstly, the social norm’s completely changed. Five years ago, you couldn’t download a dating app without fearing that your friend in school or work may chance upon you there.
I recall one extremely embarrassing incident where I accidentally swiped right on a girl that took the same math class as me.
Needless to say…
An immersive campaign that provoked social change
I can think of two words to describe 2020: it sucked. And 2021 isn’t looking too rosy either.
I’m not just talking about the monstrosity that is the COVID-19 pandemic. Sadly, that’s only part of the reason here.
No, I’m talking about the news of the endless hate crimes, racial riots, and social injustices that have befallen the world since then. Thousands of innocent lives lost. Many more injured and scarred for life.
It’s just all accumulated into an immense amount of anger, sadness, and resentment deep within everyone.
George Floyd. Eric Garner. Tamir Rice. Breonna Taylor. These were just…
How do you stand out in an industry with a bad rep?
Man, don’t we all hate insurance companies?
OK, hate may be too harsh of a word, but I’m sure the majority of us avoid them like the plague whenever we can.
It’s not that what they’re selling isn’t useful, quite the contrary — insurance is probably one of the most important things you can purchase in your life — but it’s the way they approach you.
I’m not knocking agents that truly do have your best interests at heart; there is indeed a handful of those gems out there. But for the most part, the rest are incredibly annoying.
It’s…
Creativity goes the distance with this ‘Let’s Take a Trip’ ad
Almost every time you look down at your phone, you see them. They’re everywhere.
Facebook reminds you regularly via dated posts. Instagram prompts you frequently to take that dreaded trip down memory lane.
Even the people you’re following on social media give you a bitter taste repeatedly of what could have been — posted via nostalgic ‘throwbacks.’
I’m talking about old travel posts. Memorable destinations you or your friends visited in the past — and more importantly, places you could have visited if not for that godforsaken coronavirus pandemic.
For some, the restrictions on travelling go far beyond mere lack…
Smart move or utterly pointless?
If you’ve had a good look at their recent store signage, or just came across some of their social media ads, you’ve probably noticed it by now.
But in case you haven’t done any of the above, here’s the news flash.
Burger King has a new logo. That’s it right there — the cover photo of this article. Go on, take a good look at it.
After 20 whole years, the infamous fast-food chain finally revamped itself. The old sign that we’re all used to is gone for good. …
Sometimes, effective marketing does not need to cost anything at all
Here’s a chilling fact that you need to know: global domestic abuse rates have gone up by a staggering 40% since the beginning of the coronavirus lockdowns.
In the UK, that number is even more shocking: violence in households has soared by 50% in the quarantine period.
On top of that, calls to social service helplines have increased more than five-fold — a clear indication that swift action needs to be taken for this growing issue.
It’s easy to get why people are becoming more abusive; the coronavirus situation has caused many to be incredibly stressed out and depressed over…
Sometimes, it’s less about innovation and more about what makes you tick in the first place
It’s that time of the year again: a time for hurried wish-lists making, avid gift-giving, last-minute gatherings, and most importantly, catching up on what means most to you.
After all, Christmas is that special season for you to take a gentle breather from everything and to re-focus on what’s truly significant in your life.
For some, that spot is reserved for family. For others, it’s about giving back to the community. Spreading good cheer to the less fortunate — it’s one of the most purposeful things that one can ever do.
It’s just that sometimes in our hectic everyday lives…
The coffee chain set out on an unexpected campaign to make a difference
Bentley Little once shared this compelling quote: “Names have power.”
He’s right. A person’s name is the greatest connection to their own individuality and personality. I would even go so far as to say it is the most important word to the majority of people in the world.
And in the LGBT+ community, where many often change their birth names to better suit their new gender identities, names carry an even deeper meaning.
It is the very symbol that marks their transitions; a badge of honor that they wear proudly that carries significant sentimental value.
But it doesn’t help matters…
Markairn
Marketing Creative for Men's Grooming | Freelance Writer | Professional Snacker. Follow me as I read about interesting stuff and talk about them.
