Arguably a more essential skill to learn than launching a new product. — In marketing, successfully launching a product is deemed the pinnacle of achievement in one’s career. It’s the Holy Grail of what every marketer wishes to attain. Having accomplished such a feat is a strong indication that your journey in marketing has been a rewarding one. In fact, I dare to…

A unique 4-step process that brought in strong — and consistent — results for me. — SEO (Search Engine Optimization) is easily one of the most mentally stressful tasks in marketing. Not only because you’re essentially playing by the rules of a single platform (Google), but also because there are so many complex permutations that can lead to your website’s ranking. Just one small thing you…

Four tips that have helped me sidestep many challenges along the way. — Four years ago, I made the decision to enter the marketing industry as a full-fledged brand marketer. Actually, scratch that. It was something that I planned even way before I started working. Eight years ago in fact. That was when I selected Marketing as my main specialization in university. Why…

And how to exercise patience in an increasingly fast-paced industry. — I think we can all agree that launching a new product is one of the most exciting things to do in marketing. The idea that this product could very well be your brand’s next hit product is always a thrilling one. And having been a part of numerous product launches…

Make your marketing tactics more consistent with these four principles. — Ever wondered how some brands can magically draw you in to buy their products? While others — no matter how fantastic they sound on paper — just can’t seem to secure a single customer for themselves. No, it’s not because of brand power. In fact, there are many small brands…

And does saving money always help with marketing? — In recent years, there’s been an increase in conversations about ‘zero-budget’ marketing. Yes, like marketing without spending a single dollar. The whole idea is that one can effectively execute their marketing strategies/plans for virtually no cost whatsoever. And many marketers are lapping such content up, simply because it seems to…

And how we can connect more strongly to an aging consumer base. — If you’re a young working adult looking for a new and fast-paced work environment, there’s no better industry than marketing. Marketing is by far the fastest-changing industry, with new and exciting trends emerging every few days. On one hand, you’ve got the NFT (non-fungible token) crypto wave that’s essentially taken…

The five important takeaways when dealing with agencies — Life’s all about experimenting and discovering new ways to improve yourself. For some people, they like to have brunch at a new café every Sunday. For others, they make it a goal to buy a new video game every other week. Me, I like working with new marketing agencies. And…

Don’t dilute your brand equity by collaborating for no good reason. — If you’re an avid sneakerhead, or just someone who likes to keep up with the latest in marketing, you might already have heard of this news. From HypeBeast to Marketing Interactive, this story’s been headlined in literally every corner of the Internet this past week. I’m talking, of course, about…