How to overcome our inherent isolation from the actual reality of the consumer world — I’ll be the first to say it: some of us marketers really suck. And before an angry mob turns up in front of my porch, let me clarify something: I don’t mean that we’re not technically proficient. On the contrary, I know many marketers who are amazingly skilled at what…

Sometimes, just being creative isn’t enough to have effective marketing. — Don’t we all love our shopping apps? They’re a great and convenient form of retail therapy, not to mention you get access to a variety of goods larger than the size of ten shopping malls combined. Sure, you might run into the issue of not being able to physically try…

An important aspect all budding marketers need to work on. — Being in marketing 24/7, you start to get a little jaded. Not at the job itself, but at the sheer incompetence that so many of the marketers around you bring to the table. Granted, marketing is a job with one of the lowest barriers to entry (in terms of hard…

Number 4: Acting like you don’t even want the job. — Everyone knows that job interviews are hard enough as they are already. Now, marketing interviews? That’s on a whole other level. And that’s mainly because marketing roles usually require you to showcase both your hard and soft skills — unlike, say engineering which focuses more on the technical side of…

Over-relying on visual marketing is never a good thing. — Just the other day, I was out in the mall getting lunch. I figured I wouldn’t take too long deciding — it was either going to be the chicken sandwich from the nearby deli or the Caesar salad from the supermarket. And then I heard it. I caught the all…

How to pitch a marketing plan to a live audience — We marketers pride ourselves on connecting our brand/products well to our customers, right? Well, at least that’s what we believe anyway (and spend no less than ten hours on average every working day trying to do so *sigh*). Ironically, despite being so great at putting our products out on the…

The contrast between the news on Patagonia and brands who are still greenwashing their customers. — If you’ve been on your socials anytime this week, you’ve probably come across loads of shared content featuring this man here:

And how you can still make yours work. — Recently, I sat down with my manager to talk about an upcoming marketing campaign. At first, the conversation was going well — ideas were flowing and great insights were being shared. Productive meeting? Check. Manager’s in a good mood? Check. And then it came to my (and possibly every marketer’s)…

Launching a new product in the market can be incredibly scary. You don’t know how your customers will react to it, and more importantly, what if the sales aren’t good? Flashback to my own failed product launch two years ago*shudders*. It’s right up there with planning your very own campaign…