Sometimes, effective marketing does not need to cost anything at all

Poster for campaign tackling domestic abuse which reads “abusers always work from home”.
Poster for campaign tackling domestic abuse which reads “abusers always work from home”.
OOH Poster by Wunderman Thompson

Here’s a chilling fact that you need to know: global domestic abuse rates have gone up by a staggering 40% since the beginning of the coronavirus lockdowns.

In the UK, that number is even more shocking: violence in households has soared by 50% in the quarantine period.

On top of that, calls to social service helplines have increased more than five-fold — a clear indication that swift action needs to be taken for this growing issue.

It’s easy to get why people are becoming more abusive; the coronavirus situation has caused many to be incredibly stressed out and depressed over everything. …


Sometimes, it’s less about innovation and more about what makes you tick in the first place

Screencapture of two people hugging in ‘From Our Family To Yours’.
Screencapture of two people hugging in ‘From Our Family To Yours’.
Screencapture from ‘From Our Family to Yours

It’s that time of the year again: a time for hurried wish-lists making, avid gift-giving, last-minute gatherings, and most importantly, catching up on what means most to you.

After all, Christmas is that special season for you to take a gentle breather from everything and to re-focus on what’s truly significant in your life.

For some, that spot is reserved for family. For others, it’s about giving back to the community. Spreading good cheer to the less fortunate — it’s one of the most purposeful things that one can ever do.

It’s just that sometimes in our hectic everyday lives — and I’m extremely guilty of this — we get so caught up that we often forget what’s truly meaningful to us. …


The coffee chain set out on an unexpected campaign to make a difference

Screengrab of James in “Every Name’s a Story.”
Screengrab of James in “Every Name’s a Story.”
Screencapture from “Every Name’s a Story.”

Bentley Little once shared this compelling quote: “Names have power.”

He’s right. A person’s name is the greatest connection to their own individuality and personality. I would even go so far as to say it is the most important word to the majority of people in the world.

And in the LGBT+ community, where many often change their birth names to better suit their new gender identities, names carry an even deeper meaning.

It is the very symbol that marks their transitions; a badge of honor that they wear proudly that carries significant sentimental value.

But it doesn’t help matters wherein their daily lives, most people, especially strangers, still tend to address them by their birth names. It makes it especially difficult for them to completely embrace their sexuality — simply because they don’t get many opportunities to use their names. …


A reminder that dogs can indeed be your best friends

A man reaches out to take the sphere from the dog in Pedigree’s “Brings It Back” campaign.
A man reaches out to take the sphere from the dog in Pedigree’s “Brings It Back” campaign.
Screencapture from Brings It Back.

264 million.

According to the World Health Organization, that’s the estimated number of people suffering from depression in the world.

To put that into perspective, that’s equivalent to the entire population of Indonesia — the fourth largest country on the planet.

What’s more, up to 800,000 people take their own lives each year. That’s a shocking statistic to even think about.

Clearly, depression is both a significant mental and societal issue that needs to be dealt with seriously by everyone — and thankfully, there are some brands that graciously take on part of that incredible responsibility.

In fact, one particular pet food brand’s campaign did it so well, they managed to seamlessly integrate a timeless game that you play with your dog with the overarching issue of depression. …


Because it’s not just about making great music.

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Photo from the Grammys.

This year, pop superstar Billie Eilish swept the board at the 2020 Grammy Awards, taking home an impressive five Grammys- including Album of the Year, Song of the Year, and Best New Artist.

What made this more amazing was that When We Fall Asleep, Where Do We Go? was only her debut album- but that didn’t stop her from becoming the second recording artist (and first female artist) ever to win in the award ceremony’s four major categories.


A simple marketing oversight led to one of the costliest flops in 2018.

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Photo from MarketingLand.

If there’s one thing I’ve learned in my fifteen years of being on social media, it’s this — always think very, very carefully before you post anything.

Not that I’ve done anything incriminating myself, but I’ve seen many influencers take a huge hit in their following after posting something that seemed okay at first glance, only to discover that their content was actually offensive to a particular group of people.

A lot of media outrage and social media wildfire later- these influencers have lost everything that has taken years of hard work to build up. …


And at virtually zero cost

Illustration of toy soldiers dropping out of a cardboard box in the sky and landing on clouds
Illustration of toy soldiers dropping out of a cardboard box in the sky and landing on clouds
Fan-made art: Houston versus the world. Source unknown.

Let’s do a super-quick exercise: Go ahead and think of a big purchase you recently made.

It could be a phone, laptop, or anything that required a good amount of research and contemplation before your purchase.

How did you finally convince yourself to buy that product?

Was it because of a collection of positive online reviews? Or perhaps a favorable recommendation by a trusted friend or family member?

I know what sealed the deal for me to spend $600 on a Nintendo Switch was my friends continuously telling me that “it was the only gaming console I will ever need.” …


How one simple sentence changed my life forever.

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Image for post
Photo by Kawin Harasai on Unsplash

14th February 2015. That was the day I almost ended my life.

I still remember it to this day. Things around me had been going downhill for a long, long time.

The prospect of ending it all was welcoming, calming even.

I had no friends. My face was littered with clusters of severe nodules and cysts. College was an everyday struggle. My parents were constantly fighting over money, and many times they raised the threat of divorce.

The worst of all? I had not an inch of talent in me. I sucked at sports, was terrible at the arts and I couldn’t write to save my life. …


Marketing lessons from a food guide disguised as a tire repair guide

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Photo by Jametlene Reskp on Unsplash

Whether you’re a budding restauranteur or just someone who loves discovering good food, I’m sure you’ve heard about the Michelin Guide.

It’s the most anticipated and renowned food handbook of the century. Every year when the Michelin Guide is updated, foodies go nuts.

And for perfectly good reason. The guide represents the highest standards and quality of food served all across the global culinary landscape.


In an ever-changing climate, what can you do when you have no skills and experience?

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Photo by Nik Shuliahin on Unsplash

I’m sure that by now, many of you have had your fill of articles that tell you how to navigate your business in the current Covid pandemic.

Most of these articles come from industry experts with several years of experience under their belt; they are adept professionals who have many valuable lessons regarding the dos and don’ts of marketing.

Medium is full of these successful marketing gurus. I personally dig their content, mainly because their advice is almost always practical and comes with good intentions.

There’s just one small snag there: these articles aren’t really relatable. …

About

Markairn

Marketing Creative for Men's Grooming | Freelance Writer | Professional Snacker. Follow me as I read about interesting stuff and talk about them.

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