REALLY GOOD MARKETING

There is really only one thing that everyone likes that is actually good for them: a good night’s sleep.

There’s just one snag: we’re not getting enough of it.

According to Sleep Foundation, at least 35% of all Americans sleep an average of less than the stipulated staple of seven hours a night. That’s one in three people — goodness!

Worst still, more than half of these people reportedly feel tired or sleepy at least three to seven days of an entire week, claiming that it even affects them greatly in their daily lives.

For the longest time, we’ve been hearing the same tagline from Subway: Eat Fresh!

Since its inception in 1965, it’s what the brand wants us to associate with when consuming their footlong subs: only the freshest and the healthiest ingredients are used to make them.

And it works! After all, we can’t help but cave into the enticing idea that we can eat fast food that’s at the same time, good for our bodies too. The customization factor is the cherry on top.

The rainbow flag is perhaps one of the most recognized symbols of the global LGBTQ+ movement.

Also commonly referred to as the gay pride flag, the myriad of colors on it reflect the sheer diversity of the LGBTQ+ community and more importantly, the spectrum of human sexuality and gender.

This vibrant emblem has roots that stemmed from San Francisco, but it soon became widely adopted by all LGBTQ+ communities around the world.

REALLY GOOD MARKETING

Make a guess on how many wildlife species go extinct every single year. Go on.

100? Nah, not even close. 1,000? You’re going in the right direction. 10,000? You’re getting warmer, but you’re still quite far from the truth.

The correct answer? An estimated 100,000. Yes, you read that correctly — no mistake in the number here.

That’s out of the 100 million different wildlife species we have here on Earth — even though that’s only 0.1% of species going extinct, it’s still an extremely terrifying number.

And the reasons for this scary situation are not ones that you and…

We all love owning branded goods, don’t we?

The undeniable, euphoric feeling that comes with wearing an established and popular clothing brand is one that’s like no other.

That’s because these well-known brands are essentially powerful status symbols. The more you own, the stronger the approval and the better you’re “regarded” among your peers.

I’m sure you can relate: wearing those new Adidas kicks to school/donning that fresh Armani jacket/holding that elegant Chanel clutch, all while watching your peers gape in awe and admiration at your outfit.

REALLY GOOD MARKETING

When you think of Ikea and collaborations, there’s plenty on the plate to choose from.

We can talk about their infamous partnership with Virgil Abloh (founder of Off-White and current artistic director of Louis Vuitton) in 2019, where he created MARKERAD, a collection of the most original furniture pieces and decorations.

I’ve got a confession to make: I’m officially addicted to food delivery services.

I promise you, I didn’t use to be such a person. In fact, I always prided myself in making the effort to physically head down to the food stores to purchase my meals, as long as it meant that I could save a few precious dollars in delivery fees.

The pandemic changed everything here in Singapore. We no longer could dine in. Most if not all food places only offered take-out or delivery.

REALLY GOOD MARKETING

When will this legendary rivalry ever cease to exist?

I mean, for real: this constant intense debate between Pepsi and Coke has been going on ever since the late 19th century.

That’s more than 100 years, guys. World War 1 hadn’t even started then.

The situation certainly didn’t improve with the inception of fast food a couple of decades later. After all, everyone was searching for the perfect thirst-quenching gassy beverage to accompany their oily burgers and fries.