Brand archetypes aren’t just good to have, they’re absolutely essential.
There is just something about the brands we connect with, isn’t it?
It’s hard to put a finger on exactly what it is, but we can’t deny that the bond that we have with them is well and truly present.
It’s almost as if we know them personally. In rarer…
Forget your business gurus, learn from one of the world’s most successful musicians instead.
Your personal brand is how you promote yourself. It is the combination of skills, experience, and personality that you want the world to see you.
It is the telling of your story, and how it reflects your behavior, spoken and unspoken words.
The whole world just can’t get enough of…
And how you can use them to improve your marketing at a much faster rate.
“Most marketers create ‘good enough’ content and then quit”- Seth Godin
Marketing well does NOT come easy.
I don’t think most people realize this, but great marketing is a skill that requires both talent and a lot, and I mean a lot, of hard work to achieve.
Fall short of…
And why empathetic marketing is so crucial to connecting with your customers.
This article is about something that’s a little closer to heart for many, me included.
It’s not about some fancy marketing campaign or quirky big-brand advertisement — heck, I dare say it doesn’t even have a real marketing objective or goal tied to it.
But I can say this: it’s…
A fresh marketing approach in an otherwise conventional industry.
93.2% of all young boys have watched porn before they turn 18.
Let that sink in.
And the girls aren’t that far off. According to The Recovery Village, 62.1% of young women have exposed themselves to online sex videos at least once.
That’s 2 out of 3 of them —…
Does the end justify the means in charitable marketing?
In my years as a full-time marketer, I’ve come across some wild, crazy-sounding campaigns.
And I mean Crazy. With a capital C. Coincidentally, the C can stand for cuckoo too.
I’ve seen Ikea create a physical ad that can double up as a fully-functioning pregnancy test kit. …
The fast-food giant steps up to the plate to educate its drivers better.
Eating while driving? Sure, who hasn’t been guilty of doing that?
I know I have. Plenty of times at that.
Trying to fight that irresistible urge to fill your empty mouth with a delicious morsel while keeping your eyes on the road — it’s a battle I almost always lose.
…
Where brand power is used to create positive change.
We all have a story to tell: each and every one of us.
It doesn’t matter where you come from, or how you grew up: the fact that every one of us is so incredibly unique makes our personal narrative just that bit different from one another.
And we should…
REALLY GOOD MARKETING
Purposeful product usage at its best.
When you think of online file storage, you can hardly get excited about it.
That’s the hard truth. Storage is simply just that — files and documents getting put into places and folders in an organized fashion (or in my case, usually just dumped sloppily). Oops.
It’s something that we…
Its latest ad cleverly plays on nostalgia to drive its message home.
Can you imagine your life without McDonald’s?
Okay, that sounds like a really weird(and almost privileged) question to ask, but seriously, try to envision that alternate reality.
Personally, I can’t do it. …
