A reminder that dogs can indeed be your best friends

A man reaches out to take the sphere from the dog in Pedigree’s “Brings It Back” campaign.
A man reaches out to take the sphere from the dog in Pedigree’s “Brings It Back” campaign.
Screencapture from Brings It Back.

264 million.

According to the World Health Organization, that’s the estimated number of people suffering from depression in the world.

To put that into perspective, that’s equivalent to the entire population of Indonesia — the fourth largest country on the planet.

What’s more, up to 800,000 people take their own lives each year. That’s a shocking statistic to even think about.

Clearly, depression is both a significant mental and societal issue that needs to be dealt with seriously by everyone — and thankfully, there are some brands that graciously take on part of that incredible responsibility.

In fact, one particular pet food brand’s campaign did it so well, they managed to seamlessly integrate a timeless game that you play with your dog with the overarching issue of depression. …


Because it’s not just about making great music.

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Photo from the Grammys.

This year, pop superstar Billie Eilish swept the board at the 2020 Grammy Awards, taking home an impressive five Grammys- including Album of the Year, Song of the Year, and Best New Artist.

What made this more amazing was that When We Fall Asleep, Where Do We Go? was only her debut album- but that didn’t stop her from becoming the second recording artist (and first female artist) ever to win in the award ceremony’s four major categories.

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Eilish with her impressive array of Grammy Award wins- all in one night.

On the other hand, we also know of artists that have achieved great success in their records- some of them selling millions of copies- and yet have failed in clinching the prestigious Grammy award. …


A simple marketing oversight led to one of the costliest flops in 2018.

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Photo from MarketingLand.

If there’s one thing I’ve learned in my fifteen years of being on social media, it’s this — always think very, very carefully before you post anything.

Not that I’ve done anything incriminating myself, but I’ve seen many influencers take a huge hit in their following after posting something that seemed okay at first glance, only to discover that their content was actually offensive to a particular group of people.

A lot of media outrage and social media wildfire later- these influencers have lost everything that has taken years of hard work to build up. …


And at virtually zero cost

Illustration of toy soldiers dropping out of a cardboard box in the sky and landing on clouds
Illustration of toy soldiers dropping out of a cardboard box in the sky and landing on clouds
Fan-made art: Houston versus the world. Source unknown.

Let’s do a super-quick exercise: Go ahead and think of a big purchase you recently made.

It could be a phone, laptop, or anything that required a good amount of research and contemplation before your purchase.

How did you finally convince yourself to buy that product?

Was it because of a collection of positive online reviews? Or perhaps a favorable recommendation by a trusted friend or family member?

I know what sealed the deal for me to spend $600 on a Nintendo Switch was my friends continuously telling me that “it was the only gaming console I will ever need.” …


How one simple sentence changed my life forever.

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Photo by Kawin Harasai on Unsplash

14th February 2015. That was the day I almost ended my life.

I still remember it to this day. Things around me had been going downhill for a long, long time.

The prospect of ending it all was welcoming, calming even.

I had no friends. My face was littered with clusters of severe nodules and cysts. College was an everyday struggle. My parents were constantly fighting over money, and many times they raised the threat of divorce.

The worst of all? I had not an inch of talent in me. I sucked at sports, was terrible at the arts and I couldn’t write to save my life. …


Marketing lessons from a food guide disguised as a tire repair guide

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Photo by Jametlene Reskp on Unsplash

Whether you’re a budding restauranteur or just someone who loves discovering good food, I’m sure you’ve heard about the Michelin Guide.

It’s the most anticipated and renowned food handbook of the century. Every year when the Michelin Guide is updated, foodies go nuts.

And for perfectly good reason. The guide represents the highest standards and quality of food served all across the global culinary landscape.

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Food in Michelin-Star restaurants is often of exquisite quality and aesthetic plating. Photo by Les Amis.

Some critics even go so far as to say that it’s the Bible of the culinary world — it’s really that influential.

Its prestigious Michelin Star ratings can also be a huge game-changer for any restaurant. Those that receive a Michelin Star for the very first time can expect a flood of customers to their establishment overnight. …


In an ever-changing climate, what can you do when you have no skills and experience?

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Photo by Nik Shuliahin on Unsplash

I’m sure that by now, many of you have had your fill of articles that tell you how to navigate your business in the current Covid pandemic.

Most of these articles come from industry experts with several years of experience under their belt; they are adept professionals who have many valuable lessons regarding the dos and don’ts of marketing.

Medium is full of these successful marketing gurus. I personally dig their content, mainly because their advice is almost always practical and comes with good intentions.

There’s just one small snag there: these articles aren’t really relatable. …


They’re harder to spot than you’d think

50% off sign on a clothing rack
50% off sign on a clothing rack
Photo by Artem Beliaikin on Unsplash

Everyone loves a good deal, don’t they?

It doesn’t matter if the product or service that you buy is cheap or expensive; we just like knowing that we got our money’s worth for it.

And you’ll be surprised to find out that the product nature is of secondary importance when it comes to purchasing; after all, how many times have we bought something just because it appeared to be having a fantastic offer?

We probably didn’t need that shady-looking aroma diffuser that was on a ‘20% discount for a limited time only!’ …


More than a hundred years’ worth of outstanding marketing

Rolex watch on a wrist
Rolex watch on a wrist
Photo by Rolex

Ask anyone you know what will be the first timepiece they’ll purchase when they become successful, and the majority of the answers will likely be: Rolex.

Frankly, I won’t be the least surprised. Rolex is arguably the most authoritative and influential watch brand of this era.

Synonymous with luxury, identified with quality, and imbued with a heritage that no amount of money, viral marketing, or PR stunts can replicate, Rolex is basically in a lane of its own.

Even among other ultra-luxury watch brands such as Patek Phillipe and Audemars Piguet, Rolex still stands firmly on its ground in terms of precision and quality. …


It’s all about the unsuspecting menu

Man staring at chalkboard menu
Man staring at chalkboard menu
Photo by Will Esayenko on Unsplash

Tell me if this sounds familiar to you:

It’s Friday evening. You’ve just sat down in a restaurant with your friends. You’ve come with a budget tonight, and you keep telling yourself, “I will not spend over $XXX on this meal. No way.”

You deem yourself as a fairly disciplined person, and so you’re fairly confident that you’d stick to your budget.

Just then, the waiter politely passes you the menu. You take one look inside it, and all those thoughts immediately vanish.

You start perusing the menu with increasing fervor, and lo and behold, you order way more than you expected. In the end, the waiter passes you the bill, and yep, you’ve exceeded your budget for that night. …

About

Markairn

Marketing Creative for Men's Grooming | Freelance Writer | Professional Snacker. Follow me as I read about interesting stuff and talk about them.

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