Some brands just do it right

A blindfolded child and her mum laugh together.
A blindfolded child and her mum laugh together.
Source: DOGO News


When sales revenue isn’t everything.

Photo from Business Insider.

Normalizing online dating is no easy feat — but it’s definitely not impossible

Side-by-side images of three people on video calls with others on the Bumble chat function.
Side-by-side images of three people on video calls with others on the Bumble chat function.
Bumble with its video chat function


An immersive campaign that provoked social change

Image from the Moving Forward Together campaign.
Image from the Moving Forward Together campaign.
Photo from Design Scene


How do you stand out in an industry with a bad rep?

Still from “Not The One.”


Creativity goes the distance with this ‘Let’s Take a Trip’ ad

Still from Let’s Take A Trip.
Still from Let’s Take A Trip.
Still from Expedia’s Let’s Take a Trip


Smart move or utterly pointless?

A Burger King sign.
A Burger King sign.
Photo from Burger King


Sometimes, effective marketing does not need to cost anything at all

Poster for campaign tackling domestic abuse which reads “abusers always work from home”.
Poster for campaign tackling domestic abuse which reads “abusers always work from home”.
OOH Poster by Wunderman Thompson


Sometimes, it’s less about innovation and more about what makes you tick in the first place

Screencapture of two people hugging in ‘From Our Family To Yours’.
Screencapture of two people hugging in ‘From Our Family To Yours’.
Screencapture from ‘From Our Family to Yours


The coffee chain set out on an unexpected campaign to make a difference

Screengrab of James in “Every Name’s a Story.”
Screengrab of James in “Every Name’s a Story.”
Screencapture from “Every Name’s a Story.”

Markairn

Marketing Creative for Men's Grooming | Freelance Writer | Professional Snacker. Follow me as I read about interesting stuff and talk about them.

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