Customer behavior will change, and so must your strategy.

Chanel Christmas Ad 2018

I’ll admit it: I’m not one to care much for holidays.

Especially since I’m a full-time working adult now, holidays have become happy excuses for me to take some time off from work and get some short-lived rest before it resumes again. It’s sad, but it’s the truth.

Well, there’s…

Make sure you cover these five tips before you make your selection.


It’s a tale as old as time.

Before kicking off any marketing campaign/initiative, we’re always told by our bosses and superiors alike to ‘find the right target audience’.

Or better yet, the iconic ‘set the right marketing objectives’. Sounds familiar? I bet they do.

I’m not denying that those points…

Forget your business gurus, learn from one of the world’s most successful musicians instead.

Your personal brand is how you promote yourself. It is the combination of skills, experience, and personality that you want the world to see you.

It is the telling of your story, and how it reflects your behavior, spoken and unspoken words.

The whole world just can’t get enough of…

And how you can use them to improve your marketing at a much faster rate.

“Most marketers create ‘good enough’ content and then quit”- Seth Godin

Marketing well does NOT come easy.

I don’t think most people realize this, but great marketing is a skill that requires both talent and a lot, and I mean a lot, of hard work to achieve.

Fall short of…

And why empathetic marketing is so crucial to connecting with your customers.

Steve Blues Clues

This article is about something that’s a little closer to heart for many, me included.

It’s not about some fancy marketing campaign or quirky big-brand advertisement — heck, I dare say it doesn’t even have a real marketing objective or goal tied to it.

But I can say this: it’s…


Marketing Creative for Men's Grooming | Freelance Writer | Professional Snacker. Follow me as I read about interesting stuff and talk about them.

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