Its latest ad cleverly plays on nostalgia to drive its message home.

McDonalds McRewards ad
McDonalds McRewards ad
Source: McDonald’s.


REALLY GOOD MARKETING

Rebranding the problem to your advantage.

Junk Sleep campaign
Junk Sleep campaign
Source: Junk Sleep.


Good timing is everything

Subway Eat Fresh Refresh
Subway Eat Fresh Refresh
Source: MultiVu.


Breathing new life into history

Skittles Recolor The Rainbow
Skittles Recolor The Rainbow
Source: Campaign


REALLY GOOD MARKETING

Using an overlooked product feature to your advantage

Mastercard Expiration Date campaign
Mastercard Expiration Date campaign
Source: The Drum.


The footwear giant takes a clever approach to deal with replicas

Fake Hurts Real ad showing a bandaged foot.
Fake Hurts Real ad showing a bandaged foot.
Source: Flickr


REALLY GOOD MARKETING

The Swedish furniture giant joins forces with Pizza Hut in one of the most unique marketing projects ever

Sava pizza table
Sava pizza table
Source: Dezeen.


A smart switch of focus to their McDelivery service

Text: “Tonight. Are you in?” Young people making faces at a party
Text: “Tonight. Are you in?” Young people making faces at a party
Source: YouTube


REALLY GOOD MARKETING

The iconic brand attempts to establish itself as the best soda beverage in town

Burgers #BetterWithPepsi ad showing the outfits of the Burger King, McDonald’s and Wendy’s mascots.
Burgers #BetterWithPepsi ad showing the outfits of the Burger King, McDonald’s and Wendy’s mascots.
Source: Adweek


Some brands just do it right

A blindfolded child and her mum laugh together.
A blindfolded child and her mum laugh together.
Source: DOGO News

Markairn

Marketing Creative for Men's Grooming | Freelance Writer | Professional Snacker. Follow me as I read about interesting stuff and talk about them.

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