Creativity goes the distance with this ‘Let’s Take a Trip’ ad

Still from Let’s Take A Trip.
Still from Let’s Take A Trip.
Still from Expedia’s Let’s Take a Trip


Smart move or utterly pointless?

A Burger King sign.
A Burger King sign.
Photo from Burger King


Sometimes, effective marketing does not need to cost anything at all

Poster for campaign tackling domestic abuse which reads “abusers always work from home”.
Poster for campaign tackling domestic abuse which reads “abusers always work from home”.
OOH Poster by Wunderman Thompson


Sometimes, it’s less about innovation and more about what makes you tick in the first place

Screencapture of two people hugging in ‘From Our Family To Yours’.
Screencapture of two people hugging in ‘From Our Family To Yours’.
Screencapture from ‘From Our Family to Yours


The coffee chain set out on an unexpected campaign to make a difference

Screengrab of James in “Every Name’s a Story.”
Screengrab of James in “Every Name’s a Story.”
Screencapture from “Every Name’s a Story.”


A reminder that dogs can indeed be your best friends

A man reaches out to take the sphere from the dog in Pedigree’s “Brings It Back” campaign.
A man reaches out to take the sphere from the dog in Pedigree’s “Brings It Back” campaign.
Screencapture from Brings It Back.


Because it’s not just about making great music.

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Image for post
Photo from the Grammys.


A simple marketing oversight led to one of the costliest flops in 2018.

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Image for post
Photo from MarketingLand.


And at virtually zero cost

Illustration of toy soldiers dropping out of a cardboard box in the sky and landing on clouds
Illustration of toy soldiers dropping out of a cardboard box in the sky and landing on clouds
Fan-made art: Houston versus the world. Source unknown.


How one simple sentence changed my life forever.

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Photo by Kawin Harasai on Unsplash

Markairn

Marketing Creative for Men's Grooming | Freelance Writer | Professional Snacker. Follow me as I read about interesting stuff and talk about them.

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