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Does Your Brand Really Need Social Media Anymore?
Stop taking social media for granted in your marketing strategy.
Just the other day, I was in a marketing meeting, hashing out strategies for an upcoming product launch.
My team member, who was leading the conversation, was sharing what would be included in our marketing mix:
“We’re going to have a bunch of digital ads, engage a great PR agency…”
“…. and of course, we’ll get our social media sorted out.”
For some reason, that last part caught my attention.
“Of course…”?
Has social media become a non-negotiable for modern-day marketing?
I mean, this form of marketing has really only been around for the past twenty years (Facebook was introduced in 2004) — it’s practically a new kid on the block.
And yet, you’d be hard-pressed to find any brand nowadays who don’t have their own social media accounts up and running.
Here’s my controversial opinion: while it certainly has its benefits, social media isn’t as useful — or essential — as many marketers make it out to be.
And taking this one step further: should your brand even consider social media in its next marketing launch?
Well, it’s time to find out.
The Good: You Get More Direct Engagement With Customers
One of the best arguments for having social media for your brand is the direct customer engagement that you get access to.
Make no mistake: this is easily one of the greatest perks, simply because your customers now have a faster and more efficient way of interacting with you anytime they want.
All they have to do is to slide into your DMs(Direct Messages), and they’ll get an answer within a few short hours(or seconds, if you have a chatbot set up)
You also can listen in on what your customers are saying in real-time and adapt faster than ever…
