Four Crazy Marketing Campaigns that Actually Worked
Unicorn poop is one of them.
We’re all too familiar with the old marketing adage: “Nothing begets creativity more than constraints.” And it’s true- every day at work, we’re surrounded by so many different restrictions- be it from our stern, unbending managers, or personal mental barriers- that we find ourselves pushing away some of our most original, craziest ideas before they even have a chance to hit the drawing board.
Sometimes, however, there comes a few groundbreaking ideas that not only would have sounded completely and utterly insane in their first marketing proposals- but in the case of these upcoming examples- actually succeeded beyond their wildest dreams. Here are four of the most bizarre marketing campaigns that actually worked:
1. Ikea’s Ad Was a Pregnancy Test that You could Actually Pee On
Ikea kicked off 2018 with an ad that had one of the weirdest requests for their female customers.
The ad’s bold headline states: “Peeing on this ad could change your life.”
