Markairn T. – Medium

Markairn T.
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Better Marketing

Harnessing The IKEA Effect — A Lazy Marketer’s Shortcut To Success

Getting customers to do the work for you?

5 min read5 hours ago

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Harnessing The IKEA Effect — A Lazy Marketer’s Shortcut To Success

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Markairn T.
in
Better Marketing

So You’re Becoming A Marketing Manager? Here‘s How You Can Truly Ace The Role.

Three simple guidelines on becoming the manager that your team truly needs.

5 min read6 days ago

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So You’re Becoming A Marketing Manager? Here‘s How You Can Truly Ace The Role.

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Markairn T.
in
The Startup

Can Marketers Actually Buy Their Customers’ Love?

What does it truly take to win your customers over?

5 min readApr 26, 2024

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Can Marketers Actually Buy Their Customers’ Love?

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Markairn T.
in
The Startup

How Real Should Your Influencers Be In Their Marketing?

In a world of paid ads, how authentic should your content be?

6 min readApr 17, 2024

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How Real Should Your Influencers Be In Their Marketing?

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Markairn T.
in
The Startup

Running Your First Brand Event? Here’s 4 Things You Need To Know.

Personal lessons from more than thirty brand events.

6 min readApr 17, 2024

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Markairn T.
in
The Startup

The Rule of 250 — And Other Marketing Maxims That Altered My Brain Chemistry

Three life-changing adages that every marketer should know.

6 min readApr 12, 2024

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The Rule of 250 — And Other Marketing Maxims That Altered My Brain Chemistry

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Markairn T.
in
The Startup

4 Types Of Brand Consultants You Should Avoid Like The Plague

They do your brand more harm than good.

6 min readApr 6, 2024

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Markairn T.
in
The Startup

The Starving Crowd Theory: Marketing’s Most Dangerous Cheat Code

An elegant approach — but with strings attached.

6 min readMar 31, 2024

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The Starving Crowd Theory: Marketing’s Most Dangerous Cheat Code

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Markairn T.
in
Better Marketing

How to Get More Sales For Your Brand? Ask Your Die-Hard Fans

Who else would know — and care for — your brand better than them?

6 min readMar 24, 2024

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Markairn T.
in
Better Marketing

The Dark Side of Persuasion: Where To Draw The Line In Marketing

A discussion on the ethics in persuasive marketing.

6 min readMar 19, 2024

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The Dark Side of Persuasion: Where To Draw The Line In Marketing

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Markairn T.

Markairn T.

The Marketing Average Joe | Freelance Writer | Professional Snacker. Follow me as I read about interesting stuff and talk about them.

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